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Traditional PR vs. Search Engine Reputation Strategy
There are major, fundamental differences in how traditional media and search engines serve up news and information. The public also consumes, evaluates and remembers info they see in search engines...
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The Danger of Stealing People’s Content, Images & Identities
Recently, the Iran arms smuggler for Hamas (a Palestinian Arab terrorist group) was assassinated in a Dubai hotel room. The suspects used forged passports bearing the names and photos of real people in...
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LastPass – An Excellent Online Identity Management Tool
LastPass is a high-quality online password manager for all popular web browsers. It lets you toggle between multiple online identities and brands (personal, business, client #1, client #2) at the click...
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Making Online Reputation Management Look Natural
Making your online reputation management (ORM) campaign look natural isn’t easy. It takes creativity, an eye for diversity, and the ability to step outside of yourself and get inside the head of the...
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Online Sabotage on Complaint Sites
You can’t belive everything you read online. This is especially true if you read it on a trashy, anonymously-registered “complaint” site. These for-profit sites, like Rip Off Report, ComplaintBoard and...
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Setting Up and Safeguarding An Online “Alter Ego” Identity
Not too long ago it was fashionable and normal to go by a pseudonym like “CyberBabe” or “Warlord” – even on professional blogs or forums. Around 2008, when Twitter started to take off, a critical mass...
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Why Negative Pages Rank: Link Neighborhood Diversity
Google’s PageRank – the algorithm that decides which pages show up when someone searches for your name – is an incredibly complex and nuanced algorithm. Every time you hit the “Google search” button –...
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Using Humor to Defend Against Negative Publicity Attacks
This week, a Turkish ship full of Pro-Palestinian activists tried to break a naval blockade of the Gaza strip. When the Israeli Navy tried to board the ship to inspect the cargo, violence broke out and...
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Maximizing Front Page Visibility for Your Primary Domain
If your site is poorly optimized, it may only take up one space on the front page of Google’s search engine results page (SERP) – leaving the rest of the page “up for grabs” by your competitors and...
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Understanding and Disabling Google Personalization
One of the most common questions I get from readers who are tracking negative content in the search results is: “Why are are Google search results different when I use someone elses computer?” - When...
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